NABBD of London - About Us



Are you looking for a bridesmaid dress with a difference?

Welcome to NABBD – Not Another Boring Bridesmaid Dress!


We offer exclusive bridesmaid dresses in London from a range of fantastic designers to save you from seeing the same old styles in the same old stores.

NABBD was born out of the biggest day of my life, so I understand just how important your wedding day is and what it means to get everything just perfect...  

There’s no doubt that getting married is one of the most exciting times of your life, however it can also one of the most stressful!


When I got engaged back 2011, I was determined to find my bridesmaids a dress that:

a) I could afford within my budget
b) I hadn’t seen at the last dozen weddings I'd been to
c) Wasn't available in high street shops (imagine a guest turning up in the same dress as your bridesmaids?!)

Also, as a busy, working woman with bridesmaids spread all over the country, I didn't want to spend my weekends trawling the country trying to find the perfect bridesmaid dress.  

It was with these philosophies in mind that NABBD was born....


Our mission is simple:

Beautiful, high quality dresses from a selection of designers from all over the world, offering a range of sizes and colours to suit everyone and a vast array of styles to choose from, NABBD makes shopping for your bridesmaid dresses easy....


At NABBD, we promise you:

• Designer dresses to match your budget
• A range of colours to suit your bridal party 
• Something for everyone, (because bridesmaids come in all shapes and sizes!)


All of our dresses shown online are available to try on as samples in our wonderful flagship boutique store in Wimbledon Park, South West London.  Please click on our Visit Us page for our opening times, directions on how to find us. Give us a call or drop us an email and book your appointment via our Contact page and view our entire range of bridesmaid dresses in our London store via our Collection page!

If you are a bride who wants something different, enjoy looking around our website, have a wonderful, stress free wedding.....and save yourself from Not Another Boring Bridesmaid Dress!